To say that McDonald’s has occasionally suffered from an image problem is an understatement. Recognising the impact that years of damning headlines were doing to their ability to maintain trust in the brand, the burger barons set out to dispel the myths surrounding their food production methods. Honesty is disarming. Try it and see what a difference it makes to your customer trust levels Cleared Setting up Google alerts for your business and your competitors can also help you spot potential link opportunities. The information above only applies to correctly creating and filling out both general and industry-specific directories. Although the number of links you get is important, the quality of the links and the accuracy of the information you provide matters more.